It is pretty a commonplace state of affairs. After deciding to start a blog, especially about your favorite hobby, you locate yourself with not anything approximately that difficult to jot down one night. However, there may be a specifically exciting post about a live performance you went to remaining night time simply itching to be written. While you initially desired to write down travelogues for your blog, you locate your self now not going everywhere this month and sense like, well, maybe you can attempt your hand at scribbling down some fiction alternatively. Why need your weblog to be limited to just a single side of your lifestyle? Why now not write about other things? Should you create a new weblog for each concern, you need to write approximately?

The solution seems to be deceptively simple. It may be spotless to create a brand new blog, and, in case you are new to the entire blogging experience, possibly developing a blog on a distinct platform might be quite a good idea. You might get to learn extra about the complete system, determine which tools and competencies are important to you as a blogger, and, really, most importantly, you may be maintaining your exceptional topics straight and separate. But is developing a new weblog the proper solution? It seems this ends up being a question of identification, branding, and, perhaps just as importantly, your capacity to juggle a couple of duties.

Branding

Time and time again, the net marketing professionals will check with the significance of establishing a logo, something uniquely identifiable about you, or what it’s far you carry to your net website or weblog. There is pretty a lot that contributes to a brand; trademarks, layout factors, the desire for colors, and so forth; however, it has little that means until it is accompanied through the regular content material. Everyone knows what to expect from a McDonald’s and would be perturbed if they at some point grew to become up at one to discover they were selling something else apart from fast meals.

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This argument normally applies to the question approximately beginning a 2nd or 1/3 weblog; or even consolidating multiple present blogs into one. If your first blog is established and popular for serving up one precise type of content, posting exceptional or contradictory content material at the identical weblog has too mild up some warning symptoms. Some apparent sorts of content material ought to be kept separate at all times. The corporate content material must be kept break free from political or personal viewpoints, for example. If your web page is already that big that it desires to be considered as a logo, then the decision is made for you. Your readers could be proof against modifications on your content; your logo won’t tolerate different difficulty counts, and as a result, a brand new venue would be wished.

Identity

Most people but grossly overestimate how an awful lot of branding they’ve invested in their website up to now. The incredible majority of blogs are deserted in no time, after handiest a lovable name, subject choice, and a handful of posts. The blogger discovers they have got little or not anything to jot down about their selected subject, or they do now not simply have the time or the electricity. The keenness is often for the writing but not always for the selected challenge; possibly the scope isn’t always wide sufficient. Perhaps there clearly is nowhere near sufficient to write about that subject to keep normal or even semi-ordinary posting. If that is the case, possibly beginning a brand new weblog is not necessarily the answer; maybe sincerely, a little renaming or redesign is all that it takes? Returning, choosing issues, or perhaps getting a higher URL are all matters that may be finished without splitting from the existing content. Suppose your weblog is new; they’re maybe not going to be a good deal to lose from making those forms of adjustments. There is not enough brand at stake.

Perhaps the most telling thing about whether an unmarried weblog is sufficient is whether or not or now not the weblog category can be defined as non-public. An instance might be first-class right here. Suppose I started a weblog approximately a few particular issues of my existence, for example, my recent move to the alternative aspect of the united states. (Quite efficiently, at this factor, you must apprehend there is perhaps handiest a limited amount of mileage that can be extracted from that one specific concern). Later, I comprehend that, well, I would additionally quite like to jot down about other passions in my lifestyles, consisting of films, video games, or ingesting out at restaurants; perhaps I might like to speak about what I do for a living, or what I studied at college. While those all look like distinctive subjects, they’re, in reality, all distinct sides of myself. The problem of my current weblog became clearly too unique. Writing approximately exceptional elements of myself does now not require more than one blog; in lots of methods, a single blog is extra honest, and content material can certainly be delineated if needed through the use of tags and categories. I will have a blog whose difficulty is me and whose tags or classes can reflect that top-level challenge’s diversity.

Juggling

By some distance, however, the component to have the greatest effect on whether you start multiple blogs is whether or not you’ve got the ability to handle the logistics. Everything is scaled up through the range of blogs you are strolling concurrently; moreover, every component of this scaling works in opposition to you. It is higher to have one blog that masks many subjects you regularly submit to, instead of numerous blogs every targeted on specific topics that hardly ever acquire new posts. Any promotion efforts that you do with one weblog need to be replicated for others. Perhaps a little perversely, everybody who does join the one-of-a-kind blogs with the equal creator will deliver any poor perceptions from one to the other. You will need to maintain yourself prepared, perhaps even disciplined; dedicate yourself to as a minimum reasonable editorial cut-off dates as to how frequently and when to post; partition our pc and workspace for that reason; and, in quick, it might turn out to be a bit an excessive amount of like paintings – so frequently the kiss of loss of life for any innovative endeavor.

It is, without a doubt, not possible. There are plenty of blogging celebrities out there with excessive-profile websites and properly-hooked-up manufacturers that submit to multiple websites. Still, in a lot of those cases, that is the manner they earn their residing. If your running blog efforts are small and private, you can now not make investments at that stage of time and power in your interest. For the tremendous majority of people who long to have a small weblog that we hold and nurture, one web page is enough, and the paintings required to manipulate that is reasonable. If you wish to a weblog or write as your profession, you’ll actually want to invest greater effort and perform some severe time management.

What next?

If you are thinking of approximately beginning a second or 0.33 weblog, diversifying into the new content material, or splitting your current weblog into multiple websites, it might pay to invite several questions earlier than you continue. Determine whether the split is essential, which may be the case if you are running a blog from a company perspective but is not going to personal blogs. Both beginning a brand new weblog or redefining an existing one will affect your present readership, quite probable negatively. Above all, I admire that a couple of blogs will increase your workload and your organizational necessities; it isn’t necessarily going to make existence any less difficult. Even if you decide that maintaining a single blog is the right way to go, there may be no excuse for being inactive. Spend a touch time organizing your tags and categories, tweaking your templates, and in any other case arranging your current blog, and you may locate more than one blogs are not wanted; one tidy, the well-prepared blog is some distance most well known.